Frooxi — visual identity
Built to be remembered.
A restrained system for a studio that makes complicated work feel clear: one mark, four colours, and a hierarchy people can use without a manual.
Brand guidelines · 2026
The mark
The wordmark is the signature, not a pattern. It is set large when it needs to carry a room, and quiet when the work needs to speak first.
Palette
Four colours. Enough room to think.
The palette is deliberately small. Forest establishes authority; off-white gives information air; lime only appears when something needs a response.
Forest
#072C25
Ink
#0A211F
Lime
#AAEA5E
Paper
#F7F8F2
Typography
A voice with contrast.
The type system does not try to be expressive everywhere. It leaves that work to a single italic phrase and lets the rest stay useful.
Bricolage
Playfair
Albert Sans
The short version
Use restraint as a feature.
The mark
Use the wordmark on a calm field. Leave room around it; never turn it into decoration.
Type
Bricolage sets the structure. Playfair appears once, for emphasis. Albert Sans carries everything that needs to be read.
Colour
Forest does the heavy lifting. Lime is a signal — reserved for movement, actions, and one point of focus.
A brand should make the work easier to recognise.
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