One connected system for a growing brokerage
What started as a website became the operating system a Dubai brokerage runs on — website, CRM, agent app, property management, and community, designed as one ecosystem.
One
operating picture from lead to close
5 systems
built as a single connected ecosystem
Field-ready
agents working from their pocket
The challenge
Mateluxy was growing, but the business lived in disconnected tools. Leads arrived from everywhere, listings had to stay in sync across portals, agents needed mobile access, and documents kept disappearing into shared drives.
A polished website couldn't fix a fragmented back office. The brokerage needed the public experience and the operational core to work as one — not five tools stitched together after the fact.
What we built
Frooxi mapped the whole business first, then designed and built a connected operating system around how a brokerage actually runs: a fast, credible website that captures intent, a CRM that routes and qualifies every lead with context, and an agent mobile workspace that puts listings and the next action in the field team's pocket.
Beneath the client-facing layer, property management, documents, and a community platform were built to share the same source of truth — so the work after the lead is as visible as the lead itself.
The outcome
The brokerage now runs on one system instead of a pile of subscriptions. Leads, listings, agents, documents, and property operations sit on a single operating picture leadership can act on.
Because it was designed as an ecosystem rather than assembled from isolated tools, the system keeps absorbing new channels and workflows without adding the same coordination overhead each time.
“Frooxi didn't just build our website — they built the system the business now runs on. Everything finally lives in one place.”
Let's Get In Touch.
Your vision deserves a partner who builds it right from the start. Tell us what you're making — we're happy to help.