Melty

Brand Identity for Cherry Babe Queensland Ice Cream

OBJECTIVE:

Cherry Babe is a playful, sophisticated, nostalgic ice cream parlour located in Queensland, Australia. It offers a natural, real fruit twist on classic ice cream. Cherry Babe's owner Sofia contacted Frooxi to create a brand identity that would make her new ice cream stall stand out in the food market. Our project goal was to create a brand identity to represent the real fruit in the product, Queensland and surf culture.

SERVICES:

Creative Direction | Brand Identity | Merch | Collateral | Trailer Wrap

RESEARCH:

Our moodboard for Cherry Babe is equal parts playful, expressive and sweet. These contemporary influences helped shape an identity that would tug on nostalgia whilst flourishing in a contemporary market.

SOLUTION:

The concept we chose to take forward is representative of the ice cream itself. Its hand drawn custom letters are full of movement. The combination of their gloopy, drippy nature and the sweet colour palette echoes the nature of this all natural cherry ice cream. The playful illustrations represent the brand, local produce and Byron Bay Surf culture. The menu is inspired by old school ice cream vans, using the nostalgic stars for price tags as a throwback to when Mr Whippy would turn up at your door.

Let's make the next move clear.